You’re juggling long sales cycles, multiple decision makers, low conversion rates, and pressure to show results... fast.
But figuring out what works takes time.
Building a strategy, running experiments, aligning sales and marketing, testing messaging, tracking performance... it’s overwhelming.
We designed this course to simplify B2B growth and help you get real results. Faster, with less guesswork.
✅ Identify and focus on the right growth levers for your business
✅ Use rapid experimentation to test acquisition, activation, and retention strategies
✅ Map your Ideal Customer Profile (ICP), decision makers, and pain points for better targeting
✅ Create full-funnel Account-Based Marketing (ABM) campaigns from scratch
✅ Design and automate B2B growth loops that fuel compounding growth
✅ Use AI tools (like ChatGPT) to accelerate research, outreach, and content creation
✅ Pick your North Star Metric and make data-driven growth decisions
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“I really like how intuitive the SPES model is and how it can be implemented almost instantly in a startup.”
"Michel is a solid experienced sounding board and helps me cut through the noise. The tools helped me stay ... "
“The course helped me get a practical feel for the importance of idea validation and assumption management with...”
“Exactly what founders need. Most comprehensive course out there, liked it fully! The best part is that it includes frameworks and templates. "
“"Michel really knows how to help you focus and act on your top priorities. He's action-oriented and draws on a really diverse business expertise ...”
“Michel’s experience in running a company was clear from the first minutes we spoke. Within weeks he helped me prioritize focus on the most important work... ”
“I really like how intuitive the SPES model is and how it can be implemented almost instantly in a startup.”
"Michel is a solid experienced sounding board and helps me cut through the noise. The tools helped me stay ... "
“The course helped me get a practical feel for the importance of idea validation and assumption management with...”
“Exactly what founders need. Most comprehensive course out there, liked it fully! The best part is that it includes frameworks and templates. "
“"Michel really knows how to help you focus and act on your top priorities. He's action-oriented and draws on a really diverse business expertise ...”
“Michel’s experience in running a company was clear from the first minutes we spoke. Within weeks he helped me prioritize focus on the most important work... ”
“I really like how intuitive the SPES model is and how it can be implemented almost instantly in a startup.”
"Michel is a solid experienced sounding board and helps me cut through the noise. The tools helped me stay ... "
“The course helped me get a practical feel for the importance of idea validation and assumption management with...”
“Exactly what founders need. Most comprehensive course out there, liked it fully! The best part is that it includes frameworks and templates. "
“"Michel really knows how to help you focus and act on your top priorities. He's action-oriented and draws on a really diverse business expertise ...”
“Michel’s experience in running a company was clear from the first minutes we spoke. Within weeks he helped me prioritize focus on the most important work... ”
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Founder & Strategic Advisor
Michel is a tech leader, entrepreneur, and advisor. He was Global MD at plista, an adtech company owned by WPP. He is an Advisor at Stun and Awe, and Mentor at Greentech Alliance and APX (Axel Springer & Porsche).
Over the years, he has:
- Led a 100+ people tech company including a 40+ people strong product and engineering teams
- Launched multi-million-dollar products and developed strategies to grow margins by 40%-50%
- Launched markets like the U.S. ($21M) and Australia ($10M)
- Conducted business across the world: Australia, Canada, China, EU, LATAM, Saudi Arabia, Singapore, U.A.E., and the U.S.
- Helped 50+ startups and scaleups expand into new markets, validate product ideas, and design their operations to scale
- Former Management Consultant at PwC
- Strategy and International Business Development at Bombardier
Michel has studied and worked in Canada, China, and Germany. He speaks English, French, and Spanish fluently and knows his way around in German and Chinese.
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Learn growth marketing from a tech CEO and startup coach who's launched multi-million-dollar products
