Growth Marketing Course
- From Chaos to Structured Growth: What You'll Get Out of this Course
- Get an Overview of the Course Resources and Tools
- Discover Potential Results from Growth Marketing and Examples of Growth Strategies
- Understand the 4 Cornerstones of Growth Marketing
- The Problem with Funnels and Why You Need a Flywheel Instead
- The 6 Habits You Must Develop to Master the Growth Mindset
- Case Study: Wise's Experiments with Acquisition, Onboarding, and Referral
- How to Measure Experiments
- North Star: Defining key success metrics for your business
- Pirate Metrics I: Awareness, Acquisition, Activation
- Pirate Metrics II: Retention, Revenue, Referral
- One Metric That Matters (OMTM): How to Get Laser-Focused on One Key Metric.
- Understand the Growth Marketing Process
- Analyze: Identify Growth Opportunities in Your Current Funnel
- Ideate: Come Up With Growth Ideas
- Prioritize: Pick the Most Promising Growth Ideas
- Test Your Ideas: A/B Tests and Key Steps
- Set Up an Experiment Board to Organize and Manage growth experiments
- Using Soft and Hard Data Sources to Inform Strategy and Drive Growth
- How to Leverage Data and User Feedback
- How-To Guides to Set Up Your Analytics Tools
- Three Keys to Traction and Growth Acceleration
- Use the Awareness Ladder and Lead Qualification to Win the Right Customers
- Acquisition: Channel/Product Fit and Key Acquisition Channels
- Find Your Growth Channels Using Three Criteria
- Activation: How to Determine the Aha Moment
- Revenue: Upselling and Pricing Experimentation
- Retention: Understand and Improve Your Retention Rate
- 25 Overlooked Tactics to Grow Your Audience and Customer Base: Additional growth tactics.
- Design Your Own Experiment: Hands-on exercise to apply the concepts you learned so far
- 3 Quick Guides to Get Started with Growth Marketing
- Positioning or Where to Play
- Case Studies on Product Positioning
- Executive Dashboard: Set up a productivity-focused executive dashboard.
- Run Meetings Like a Boss: Guide to conducting highly efficient meetings
- High Productivity Agenda Template: Guide on creating a productivity-enhancing meeting agenda
- Agenda with Confluence and Asana: Tutorial on integrating productivity tools (Confluence and Asana)
- Issue Tracker: Use issue-tracking tools to maintain project momentum
- Individual call to discuss your current challenges in your career, current role, or business and identify potential strategies to get to the next level.
- Step-by-Step 30-Day Action Plan to advance your career and/or boost your business
- The Generative AI Tool I Use Every Day: introducing AI tools for improving copywriting, sales, and marketing efforts.
who want to up their game
looking to gain/accelerate traction and bring some structure to their growth efforts
ready to invest in themselves and their future business
“I really like how intuitive the SPES model is and how it can be implemented almost instantly in a startup.”
"Michel is a solid experienced sounding board and helps me cut through the noise. The tools helped me stay ... "
“The course helped me get a practical feel for the importance of idea validation and assumption management with...”
“Exactly what founders need. Most comprehensive course out there, liked it fully! The best part is that it includes frameworks and templates. "
“"Michel really knows how to help you focus and act on your top priorities. He's action-oriented and draws on a really diverse business expertise ...”
“Michel’s experience in running a company was clear from the first minutes we spoke. Within weeks he helped me prioritize focus on the most important work... ”
“I really like how intuitive the SPES model is and how it can be implemented almost instantly in a startup.”
"Michel is a solid experienced sounding board and helps me cut through the noise. The tools helped me stay ... "
“The course helped me get a practical feel for the importance of idea validation and assumption management with...”
“Exactly what founders need. Most comprehensive course out there, liked it fully! The best part is that it includes frameworks and templates. "
“"Michel really knows how to help you focus and act on your top priorities. He's action-oriented and draws on a really diverse business expertise ...”
“Michel’s experience in running a company was clear from the first minutes we spoke. Within weeks he helped me prioritize focus on the most important work... ”
“I really like how intuitive the SPES model is and how it can be implemented almost instantly in a startup.”
"Michel is a solid experienced sounding board and helps me cut through the noise. The tools helped me stay ... "
“The course helped me get a practical feel for the importance of idea validation and assumption management with...”
“Exactly what founders need. Most comprehensive course out there, liked it fully! The best part is that it includes frameworks and templates. "
“"Michel really knows how to help you focus and act on your top priorities. He's action-oriented and draws on a really diverse business expertise ...”
“Michel’s experience in running a company was clear from the first minutes we spoke. Within weeks he helped me prioritize focus on the most important work... ”
(Price increase soon)
This course teaches you the fundamentals of growth marketing. You will not longer have to gamble your growth.
After you complete this course you’ll be able to:
1. 📈 Generate more revenues using Pirate Metrics
- Understand growth metrics and how to measure them
- Use OMTM to focus your team and/or efforts
2. 🔍 Analyze and optimize your marketing funnels
- Identify weaknesses in your funnels
- Know which tactics to use to influence a specific growth lever
3. 𝌭 Generate and prioritize growth ideas using the ICE model
- Understand the ICE model
- Be able to manage in a structured way the brainstorming and prioritization steps
- Learn to rapidly score ideas
4. 🎯 Build a solid plan to win and keep more customers with a variety of growth strategies
- Know a variety of growth strategies that you can apply to various growth levers
- Run experiments from a list of proven growth tactics
5. 🧪 Develop a growth mindset that doesn’t involve tricking people into buying
- Understand the key principles of the growth mindset
- Learn to enable you and/or your team to develop a solid growth mindset
I'm the leader of a tech company, entrepreneur, advisor, and former management consultant who's been involved in every aspects of running and growing a business.
I've been involved in developing new products, launching new platforms, expanding into new markets, repositioning our offering, selling, creating content, and closing deals and partnerships.
Instead of getting a very narrow view of growth marketing, I'm given you the fundamentals, highly actionable tools and insights, all of that put into a real world and real business context.
That means that you'll get plenty of examples and theory backed by my own experience.
Depending on your existing workload, you should be able to go through this course in 1-2 weeks.
There are 7 main modules. Each takes about 30-60 minutes to complete, including the theory, quizzes, and practice. Some people may need more time to absorb the theory and read the additional material.
Don't worry! You can finish the course at your own pace.
You have 365 Day access from the date of purchase.
The course rests on roughly 3 hours of video lectures. However, we have added written lessons, examples, and quizzes throughout the course to keep it varied and engaging.
What better time than now :) You can start anytime. This is a self paced course. So you can join right away!
Great idea. Why not reach out to your manager right away to get it approved? The course is designed to benefit members of larger teams as much as startup founder or indie hackers.
Once you complete the purchase, you will receive within a few minutes your login instructions. Then you're ready to get started.
If you run a startup, are an Indie Hacker, or work for a company that offers digital products, experience, or SaaS, then yes.
The process and principles we teach apply regardless of your specific niche. That's the beauty of it.
Learn growth marketing from a tech CEO and startup coach who's launched multi-million-dollar products