AI is one of the most important technological transformation of our time. It will disrupt companies, the workforce, and markets. Executives and managers must learn to lead with AI and make their team and company AI-ready to avoid being left behind.
✅ Implement AI for Quick Wins in Marketing and Sales
✅ Have the confidence to ask the right questions to your team and colleagues
✅ Reduce cost with targeted investments
✅ Guide your team to automate content creation and distribution
✅ Add the right tools to streamline your process and empower your teams
✅ Leverage AI to deepen and accelerate research on your target customers
✅ Use AI-driven analytics to make data-backed decisions for growth
✅ Get ready to upskill your team for an AI-driven market
“I really like how intuitive the SPES model is and how it can be implemented almost instantly in a startup.”
"Michel is a solid experienced sounding board and helps me cut through the noise. The tools helped me stay ... "
“The course helped me get a practical feel for the importance of idea validation and assumption management with...”
“Exactly what founders need. Most comprehensive course out there, liked it fully! The best part is that it includes frameworks and templates. "
“"Michel really knows how to help you focus and act on your top priorities. He's action-oriented and draws on a really diverse business expertise ...”
“Michel’s experience in running a company was clear from the first minutes we spoke. Within weeks he helped me prioritize focus on the most important work... ”
“I really like how intuitive the SPES model is and how it can be implemented almost instantly in a startup.”
"Michel is a solid experienced sounding board and helps me cut through the noise. The tools helped me stay ... "
“The course helped me get a practical feel for the importance of idea validation and assumption management with...”
“Exactly what founders need. Most comprehensive course out there, liked it fully! The best part is that it includes frameworks and templates. "
“"Michel really knows how to help you focus and act on your top priorities. He's action-oriented and draws on a really diverse business expertise ...”
“Michel’s experience in running a company was clear from the first minutes we spoke. Within weeks he helped me prioritize focus on the most important work... ”
“I really like how intuitive the SPES model is and how it can be implemented almost instantly in a startup.”
"Michel is a solid experienced sounding board and helps me cut through the noise. The tools helped me stay ... "
“The course helped me get a practical feel for the importance of idea validation and assumption management with...”
“Exactly what founders need. Most comprehensive course out there, liked it fully! The best part is that it includes frameworks and templates. "
“"Michel really knows how to help you focus and act on your top priorities. He's action-oriented and draws on a really diverse business expertise ...”
“Michel’s experience in running a company was clear from the first minutes we spoke. Within weeks he helped me prioritize focus on the most important work... ”
Founder & Strategic Advisor
Michel is a tech leader, entrepreneur, and advisor. He was Global MD at plista, an adtech company owned by WPP. He is an Advisor at Stun and Awe, and Mentor at Greentech Alliance and APX (Axel Springer & Porsche).
Over the years, he has:
- Led a 100+ people tech company including a 40+ people strong product and engineering teams
- Launched multi-million-dollar products and developed strategies to grow margins by 40%-50%
- Launched markets like the U.S. ($21M) and Australia ($10M)
- Conducted business across the world: Australia, Canada, China, EU, LATAM, Saudi Arabia, Singapore, U.A.E., and the U.S.
- Helped 50+ startups and scaleups expand into new markets, validate product ideas, and design their operations to scale
- Former Management Consultant at PwC
- Strategy and International Business Development at Bombardier
Michel has studied and worked in Canada, China, and Germany. He speaks English, French, and Spanish fluently and knows his way around in German and Chinese.
This AI for business course was designed for marketing and sales managers and executives eager to learn how to integrate AI into their strategy and operations. It provides hands-on knowledge on using ChatGPT and other AI tools while offering concrete tactics to integrate them into your strategy, operations, and team development plans.
We designed this course so that you can start implementing our tools and frameworks right away. You can easily go through 1 or 2 modules per week. Each module as 4-7 short lessons with quizzes and exercises. The key is to complete the assignments and practice what you learn. You should plan 2-3 hours/week to put in practice your learnings.
Learn growth marketing from a tech CEO and startup coach who's launched multi-million-dollar products