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Growth Marketing Certificate - Change the course of your career or your business

Radically change the course of your career or business

Many people believe that to get more leads, grow revenue, or increase retention, you need to have some sort of magic powers. But it doesn't have to be this way.

There is a simple data-driven process that you can follow. Instead of guessing, you'll be able to generate results more consistently.
Read more

If you've tried everything to generate more leads and customers but are stuck, this course is for you.

It will help you

There's a reason you're not hitting those monthly revenue goals you've been dreaming of.

Most of us accidentally trip up our own businesses jumping from one growth tactic to another without any structure or logic.

I used to hunt for the miracle cure, that one marketing trick to skyrocket my growth by 10x!"



Here's the scoop though. To start seeing better results, you need a fundamental shift in how you think AND work.

You have to realize that you don't have a tactic problem.

You have a growth process problem! That’s exactly what this course will help you solve

program

Learn the exact system that drove the shocking growth of companies
like Twitter, Dropbox & Hubspot
In seven modules over 2 to 4 weeks, you will get a structured and hand-on learning for Growth Marketing.
MODULE #1

Module 1 - Stop Gambling, Start Growing with Confidence

We lay the exact path that you can follow to start consistently and confidently win and retain new customers.

MODULE #2

Module 2 - Understand the Science of Growth

Discover how we grew customer acquisition by 300%, the 4 secrets of Growth Marketing, and the 6 growth mindset habits you must develop to reach your goals.

MODULE #3

Module 3 - The 6 Growth Levers to Build a Profitable Business

You'll learn everything about Pirate Metrics, North Star, and OMTM. These metrics will completely change how you manage your business and measure experiments.

MODULE #4

The 4-Step Process that Drives Consistent Growth

We teach you how find growth opportunities in your funnels, brainstorm and prioritize experiments, and quickly test ideas like a pro.

MODULE #5

Data: How to Measure and Track Effectively

Stop gambling, start being data-driven. We show you the type of data you need, how to get them, and how to use them to get more sales, keep your customers, and build a solid base of loyal fans.

MODULE #6

Implement Growth Strategies and 
Growth Loops

Explore diverse growth channels and deploy a range of strategies leveraging distinct growth levers to expand and fortify your business.

MODULE #7

3 Quick Start Guides to Launch Your Growth Marketing

We offer three simple steps to start and grow your business. Instead of feeling overwhelmed by your learnings, we guide you through these steps, empowering you to implement them today.

BONUS #1

Product Strategy & Market Positioning

To build a profitable business, you need to stand out. Learn how to position your product with the Three Value Discipline Model and a series of real life examples.

BONUS #2

High Productivity Tools

Explore diverse growth channels and deploy a range of strategies leveraging distinct growth levers to expand and fortify your business.

tools

You’ll get the tools to
get the job done
You get tools that we have refined, adapted, and implemented in our daily growth work. You get to use them will you learn and after you graduate.

Use simple notion worksheets to manage all your growth marketing work. No need to reinvent the wheel.

Notion Growth Worksheets

Get a headstart with our curated list of 25 tactics to grow your audience and win new customers. Pick one and start testing.

25 growth tactics

Get ahead with our tested high-productivity tools that includes templates  you can start using right away with your team.

Notion Productivity Tools

Show that you are taking your growth marketing career seriously by continuously invest in yourself.

Certification

The secret to unlocking 
growth opportunities
Applying what you'll learn will change how you see growth and, 
most importantly, give you the secret to unlocking growth opportunities wherever you work and in any type of business.

Bonus

Join me in the course today. Enroll now to start learning some of the most in-demand digital skills that will boost your career and business.
Who this
course is for?

who

 Growth Leap - Entry Level, young marketing professionals

Young marketing professionals

who want to up their game

Growth Leap for Startup Founders

Startup founders

looking to gain/accelerate traction and bring 
some structure to their growth efforts

Growth Leap for aspiring entrepeneurs

Aspiring entrepreneurs

ready to invest in themselves and their 
future business

Michel Gagnon - CEO Plista, Strategic Advisor Stun and Awe, Founder Growth leap
The instructor

Learn from 
a multi-million-dollar 
tech CEO & startup coach

Hi, I'm Michel, I'm currently Global Managing Director at plista, a global adtech company, and Strategic Advisor at Stun and Awe, a growth marketing and product design company.

I've always been a teacher. I taught at a university in China and coached 1,000s of students on their career, skill development, and business ideas. I continue to advise startups on their strategies and growth plans. I truly enjoy seeing people grow and reach their goals.

Reviews

“I really like how intuitive the SPES model is and how it can be implemented almost instantly in a startup.”

Tilman Kemper
Head of Venture Development | APX

"Michel is a solid experienced sounding board and helps me cut through the noise. The tools helped me stay ... "

Sallyann Della Casa
Founder & CEO | GLEAC

“The course helped me get a practical feel for the importance of idea validation and assumption management with...”

Felipe Gómez de Larrain
Founder | Jacaré, Investor Impact

“Exactly what founders need. Most comprehensive course out there, liked it fully! The best part is that it includes frameworks and templates. "

Megesh Vaidun
Startup Founder | theflew.io

“"Michel really knows how to help you focus and act on your top priorities. He's action-oriented and draws on a really diverse business expertise ...”

Nadim Choucair
Founder | 2030 Cabinet

“Michel’s experience in running a company was clear from the first minutes we spoke. Within weeks he helped me prioritize focus on the most important work... ”

Thién D. Nguyen
Founder and CEO | spreekit

“I really like how intuitive the SPES model is and how it can be implemented almost instantly in a startup.”

Tilman Kemper
Head of Venture Development | APX

"Michel is a solid experienced sounding board and helps me cut through the noise. The tools helped me stay ... "

Sallyann Della Casa
Founder & CEO | GLEAC

“The course helped me get a practical feel for the importance of idea validation and assumption management with...”

Felipe Gómez de Larrain
Founder | Jacaré, Investor Impact

“Exactly what founders need. Most comprehensive course out there, liked it fully! The best part is that it includes frameworks and templates. "

Megesh Vaidun
Startup Founder | theflew.io

“"Michel really knows how to help you focus and act on your top priorities. He's action-oriented and draws on a really diverse business expertise ...”

Nadim Choucair
Founder | 2030 Cabinet

“Michel’s experience in running a company was clear from the first minutes we spoke. Within weeks he helped me prioritize focus on the most important work... ”

Thién D. Nguyen
Founder and CEO | spreekit

“I really like how intuitive the SPES model is and how it can be implemented almost instantly in a startup.”

Tilman Kemper
Head of Venture Development | APX

"Michel is a solid experienced sounding board and helps me cut through the noise. The tools helped me stay ... "

Sallyann Della Casa
Founder & CEO | GLEAC

“The course helped me get a practical feel for the importance of idea validation and assumption management with...”

Felipe Gómez de Larrain
Founder | Jacaré, Investor Impact

“Exactly what founders need. Most comprehensive course out there, liked it fully! The best part is that it includes frameworks and templates. "

Megesh Vaidun
Startup Founder | theflew.io

“"Michel really knows how to help you focus and act on your top priorities. He's action-oriented and draws on a really diverse business expertise ...”

Nadim Choucair
Founder | 2030 Cabinet

“Michel’s experience in running a company was clear from the first minutes we spoke. Within weeks he helped me prioritize focus on the most important work... ”

Thién D. Nguyen
Founder and CEO | spreekit

$197

One Time Purchase

(Price increase soon)

  • ✅  Self-paced course
  • ✅  50+ Lessons
  • ✅  5 x Worksheets
  • ✅  Growth Marketing Certificate
  • ✅  How-to guides
  • ✅  Case studies & real-life examples
  • ✅  Growth Tools Resources
Is this course
right for you?
Designed for young marketing professionals, students, startup founders, product managers, engineers, or aspiring entrepreneurs.

target

  • ❌   You are looking for dirty hacks or unethical shortcuts to avoid doing the work.
  • ❌   You are just interested in the latest marketing tactic instead of being serious about implementing a data-driven approach.
  • ❌   You don't like structure, process, or data.
  • ✅ You’re a young marketing professionals, students, startup founders, product managers, engineers, or aspiring entrepreneurs wanting to acquire growth skills that will advance your career or business.
  • ✅ You have a startup, are an Indie Hacker, or work for a company that offers digital products, experience, or SaaS.
  • ✅ You want to put into practice what you learn because you know it is the only way successful people get results in real life.
  • ✅ You’re looking for a structured learning process and content in addition to tools that you can start using right away in your daily work.

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Join

Learn growth marketing from a tech CEO and startup coach who's launched multi-million-dollar products